“Tere’s enough ambient distrust of dentists as it is,” my husband said to
me. “Events like these make it really difcult for the dental industry to move
A few dentists took the opportunity to distance themselves from the
controversy with cheeky billboards saying, “By the way, we don’t kill lions,” but
the vast majority of American dentists just kept on with business as usual and
waited for the controversy to die down.
For four years, my husband and I have been telling stories on social media
about our dental practice in McMinnville, Oregon. We believe that humanizing
dentistry and sending our message of caring out into the world isn’t just good
for business—we believe it will ultimately change how people view dental care.
We follow the maxims of best practice for social media: Be helpful. Be
inspiring. Be fun.
We’ll keep going until the word “dentist” is no longer synonymous with
“inficting pain.” And because we believe we can change the world—or at
the very least, our world—we launched an idea that we hope will empower
dentists to tell their own stories in 2016 and beyond. We’re calling it “Te Social
Dentist.” It’s a platform to teach dentists how to be social and tell their own
stories in the age of social media.
WHY EVERY DENTIST SHOULD
CARE ABOUT CECIL THE LION AND
RESOLVE TO BE SOCIAL IN 2016
BY EMILY GROSVENOR DIESBURG
CECIL THE LION. IF YOU ARE
A DENTIST IN AMERICA, YOU
LIKELY WATCHED IN HORROR,
AS MY HUSBAND AND I DID,
AS ONE MAN’S VACATION IDEA
GONE BAD BALLOONED INTO ONE
OF THE BIGGEST EVENTS IN THE
2015 NEWS CYCLE.