THE BIGGER YOUR TEST
MAILING, THE MORE
CONFIDENT YOU CAN BE IN THE
RESULTS—A TEST MAILING
OF 5,000 TO 10,000 CARDS IS A
GOOD PLACE TO START.
Here’s a test, featuring two diferent headlines, that we sent to prospects in
the roofng industry:
Te bigger your test mailing, the more confdent you can be in the results—a
test mailing of 5,000 to 10,000 cards is a good place to start. If that’s beyond
your budget, you can always split test with fewer cards, but your results won’t
be as reliable. Once you send them out, start tracking your results.
Tracking results can be tricky with a postcard campaign. First of all, your
front desk should always ask how new leads heard about your practice. And
if they say “your website,” the front desk should fnd out how they got there!
Second, I would recommend you use two separate call-tracking numbers
and two diferent URLs that redirect to your home page on your split-test
postcards. Tese will give you hard numbers to show which version got the