ONE OF THE DEFINING CHARACTERISTICS OF MODERN LIFE IS OUR
ABILITY TO GET NEARLY INSTANTANEOUS AND EFFECTIVE RESULTS IN
A HIGHLY EFFICIENT MANNER. YOUR SMARTPHONE PUTS A CAMERA,
COMPUTER, AND A MULTITUDE OF WAYS TO COMMUNICATE WITH THE
OUTSIDE WORLD AT YOUR FINGERTIPS. YOU CAN HAVE YOUR GROCERIES
DELIVERED WITHIN AN HOUR AND ORDER A TAXI OR CAR SERVICE TO
PULL UP TO YOUR EXACT LOCATION WITHIN MINUTES. SO WHY CAN’T A
DENTAL COMPANY ORDER UP MARKETING RESULTS ON DEMAND?
3 WAYS ONLINE MARKETING IMPROVES
EXPOSURE AND BOOSTS ROI WHILE
CEO, DOCTOR DISTILLERY
PRESIDENT, MINOA MARKETING
Te same can be said for direct mail.
At frst glance it seems like a simple,
turnkey marketing efort. Tat is, until
it comes to designing the piece, paying
for printing and postage, obtaining
the mailing lists, and addressing or
mail merging thousands of mailers.
Upon closer inspection, it becomes
clear that direct mail is neither simple
nor hands of.
Traditional ofine tactics like
these continue to serve a purpose for
dental marketers, but they shouldn’t
be the only tools in their kits. Today’s
digital solutions are incredibly
efective for building awareness and
generating trackable, predictable, and
sustainable inbound leads for any
More and more dental marketers
are turning to online tools including:
- Pay per click advertising (PPC)
- Display and retargeting ads
- Social media advertising
- E-mail marketing and marketing
INDUSTRY MARKETING 2.0
Take trade shows, for example.
Tey’ve long been a tried and true
staple in the dental world. Yet when
a marketing manager considers the
real costs of attending a trade show,
they add up: exhibit fees, shipping fees,
setup fees, giveaway items, travel and
accommodations, and not to mention
time away from the ofce. Plus, results
are often hit or miss depending on
attendance and exhibit hall foot trafc.
What if there was an easier way to
generate the same level of exposure?