WHAT DO JAMES BOND AND
DENTISTS HAVE IN COMMON?
REESE HARPER, CFP
CEO AND FOUNDER, DENTIST ADVISORS
Skyfall, the most popular Bond movie
in history, grossed over $1 billion worldwide—making it the 14th highest grossing movie of all time. In this rendition,
James Bond (Daniel Craig) has an assignment that has gone gravely wrong,
causing agents around the world to become exposed. Of particular concern is
the danger posed to secret agent “M”
(Judy Dench) who is a close friend and
mother fgure to Bond—both of Bond’s
parents died in France when he was 11.
Awaiting Bond is a relentless series
of obstacles, including massive explosions, car chases, and violent attacks by
armies and enemies.
Now, if it was your frst time watching
Skyfall, you might not be able to predict
the specifc twists and turns of the story,
but you’d pretty much know how Bond
would react. With all odds against him,
he’d put everything on the line, including his own life, to navigate the adversity
and save his beloved “M.” Why? Because
that’s what heroes do.
You’ve seen this play out when you
rooted for epic heroes like Luke Skywalk-er, Indiana Jones, or Kevin from Minions
(OK, maybe he’s not so epic). All of these
characters ft into the hero archetype
and therefore share a stereotypical set of
attributes that drive their behavior.
Of course, the hero isn’t the only
character archetype. Tere’s the villain
(Darth Vader, the Wicked Witch of the
WHAT DO JAMES BOND AND DENTISTS HAVE IN COMMON? A LOT
MORE THAN IMPOSSIBLY GOOD LOOKS AND ENDLESS PILES OF MONEY.
West), the mentor (Yoda, Mr. Miyagi),
the lover (Romeo, Juliet), and a long list
of others. By associating characters with
archetypes, their strengths and weaknesses become more apparent and their
behavior becomes more predictable.
But archetypes aren’t limited to storybooks and screens. Financial experts
have performed years of research to understand the relationship between personality types and money. For example,
consultants Russ Alan Prince and Brett
Van Bortel have developed nine archetypes to describe wealthy individuals.
I have taken these nine archetypes
and applied them to real-life examples
of dentists. For this article, I will introduce one archetype in particular called
the family steward that a large majority
of dentists emulate.1
Not unlike the hero, the family stew-
ard is highly committed to protecting
those around him. If he were to express
his thoughts about money, he would
say, “My wealth allows me to take care
of the people I love.”
While a hero might possess superhu-
man strength and relentless determina-
tion, he invariably has an Achilles’ heel
(i.e., a weak spot), that enemies can
exploit. For a family steward, that is a
spouse, child, parent, or close relative.
A family steward overextends himself
by funding college tuition, building ex-
pansive custom homes, or paying for ex-
travagant vacations, parties, and cars for
children. And he often neglects his own
needs during retirement so he can leave
a generous inheritance for his heirs.
Additionally, a family steward fnds
emotional satisfaction in bringing his
children into dentistry and facilitating a generous succession plan, even if
it means sacrifcing his own fnancial
health in the process. Aside from the
personal fnancial risk, this approach
may give the family steward’s kids a
crutch that precludes them from learning to work hard and make sacrifces
like he had to.
In moderation, a desire to provide a
comfortable lifestyle for loved ones is
admirable. But taken to the extreme,
this behavior could put the family steward’s own fnancial security in jeopardy.
To all the family stewards out there,
be proud of your inclination to be generous. But take my advice and “put the
oxygen mask on yourself frst.” Both you
and your family will beneft in the long
run as you get your personal fnances in
order and become more selective when
it comes to saving the day for everyone
1. Prince RA, Van Bortel B. The Millionaire’s Advisor: High-Touch, High-Profit
Relationship Strategies of Advisors to
the Wealthy. New York, NY: Institutional Investor News; 2003.
Reese Harper, CFP, is
the founder and CEO
of Dentist Advisors. He
lives in Salt Lake City,
Utah, with his wife
and four kids. Sign up
for the DentistMoney
newsletter at dentistadvisors.com, or tune
into the DentistMoney Show on i Tunes
to learn more. To book him for your next
event, call (800) 890-8095.